Virtual Business Lab for management graduates.

AIMA BizLab is a virtual business laboratory designed for management graduates to offer them hands-on-experience on management concepts and make them industry-ready.

Wanna try? Experience it right now!

AIMA BizLab is a first of its kind virtual lab for management students. Just like the laboratories for other education fields, using the AIMA BizLab software, students may “experiment” with various management strategies and tactics on the given scenario. Specifically designed keeping the learning habits of the new generation of students, AIMA BizLab provides an unparalleled learning experience.

Hall of Fame

BizLab Hall of Fame lists scores of top performing students across region/state and helps students to compare their performance against the best minds in the country.

Linked to MBA course curriculum

BizLab experiments presents scenarios that require application of concepts being covered in the MBA curriculum. It therefore helps to develop an integrated perspective of different aspects of management.

Fuelled by Advanced Artificial Intelligence

BizLab engine is fuelled by Artifical Intelligence technology that responds dynamically to students’ strategy and provides competitive experience that helps build a real-life like experience.

Accessible Anytime Anywhere

BizLab is cloud based and accessible on all laptops as well as mobile making it easy for students to access it anytime, anywhere.

Detailed Reports

The results of BizLab experiment are available to faculty members to monitor the performance and progress of students.

Practice makes one perfect

BizLab experiments help students run and practice concepts multiple times and in various modes. Can be used either under guided supervision of faculty in the classroom as a “workshop” or as self-driven competition against AI Bots as a “practice” mode.

Key Benefits

Research shows that when people hear something, only 20% is retained after a week. However, when people do something, they remember it for their lifetime. The new generation of learners have grown up in a digital environment. They are used to instant rewards. Therefore the only way to create an impact is to provide learning experiences that stand out from the rest!

Accredited Institute

Be recognised as “AIMA BizLab Accredited Institute” and feature along other elite institutes

Accelerate Institute Status

Opportunity to associate with a unique initiative and showcase your institute as a pioneer

Employability Quotient

Boost the employability quotient with practical and powerful BizLab learning experience

Faculty Certification

Free certification training for two faculty members on using BizLab

Welcome Kit

Best in class welcome kit including necessary branding and marketing that showcases the institute as AIMA BizLab accredition

How it Works

  • 1


    Institute signs the contract for purchase of AIMA BizLab licenses and receives the recognition as “AIMA BizLab Academic Partner”.

  • 2


    AIMA supports the institute in setting up the BizLab virtual management lab at the institute premises.

  • 3


    AIMA conducts Train-The-Trainer and certifies two faculty members from the institute to use BizLab.

  • 4


    Institute hands over the student list and AIMA issues the licenses over email.

  • 5


    Students can start using BizLab. Faculties receive access to view detailed performance reports of students.

AIMA is the first organization which introduced the concept of Business simulation in India way back in year 1991 and it started its first pan India Business simulation competition which is popularly known as National Management Games (NMG) for corporate managers in the year 1992. NMG is an annual competition and it has recently completed 27th edition in year 2018. AIMA’s Simulation is used by corporates as in-house training tool and companies like IOCL, HPCL, ONGC, BPCL, Tata Steel, Maruti Suzuki, Hero Moto Corp, Reliance Industries, Vedanta, Aditya Birla Group, Andritz Hydro and many more are using it regularly. Since 1991, more the 50000 corporate executives from 500 Organizations has experienced the AIMA’s Business Simulation.

In the year 1997, Business school edition was launched for the budding managers and it helped many aspiring corporate managers to hone their Business acumen skills and make them industry ready. AIMA also has the annual simulation competition for management students known as Student Management Games (SMG), the first SMG started in the year 1997 since then it is successfully running, SMG each year attracts more than 200 teams from various B-Schools. AIMA’s simulation is also used by various B-Schools to train the students and many B-Schools has integrated the AIMA’s simulation with their course curriculum and the evaluation of the students is done on the basis of the simulation exercise. The B-Schools like IIMs, ISB, Hyderabad, ISB, Mohali, IIT-Chennai, XLRI, ICFAI Business School, Jaipuria Institute of Management, Noida, PSG Institute of Management, Coimbatore, Amrita Business School and many more are using the AIMA’s Simulation regularly.

AIMA has rich experience of running Business Simulation successfully in India and abroad with great feedback from participants.

Hall of Fame - Leaderboard

1Praveen GAMET University406
2Ajay KumarJK Lakshmipat University, Jaipur,398
3Vikrant PanchigarAURO University397
4Tanav KulshreshthaJ K Business School396
5Manthan MittalAURO University396
6Vedant GuptaJ K Business School395
7Dharanidharan SAMET University395
8Kavita Tharendra GowdaSt. Francis Institute of Management & Research393
9Abhishek SinghJ K Business School393
10Thottian Sneha BabuSIMS -Sahrdaya Institute of Management Studies 392